TV viewers turning off; tuning out.

November 28, 2006

An article on the BBC News website has some interesting figures about how online video services like YouTube, and media distribution channels like iTunes are taking eyeballs away from mainstream TV.

Of course, you could argue that much of the what is hosted on sites like YouTube lack both production and entertainment quality, and that’s an argument made in the article for the case against independently produced content:

Comedian Ricky Gervais, whose audio and video podcasts have become hits on the web, said amateur video would never replace TV - but broadcasters would harness the power of the internet.

“You can’t knock up an episode of The Sopranos or 24 on a little handheld digital camera,” he told the BBC News website.

He couldn’t be more wrong. It will be shows like Port City PD that set the bar for independently produced video content, not YouTube clips. As consumers, we simply don’t need the TV companies anymore, and they are starting to wake up to that fact.

Technorati Tags: TV, YouTube, iTunes, independent, content, video, distribution, channel, podshow, port city pd

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