Jobs to outflank EU on iTunes DRM?
February 7, 2007
So, Steve Jobs has called on the music industry to start selling music online without any DRM?
I think this has less to do with Steve wanting what’s best for the consumer and more to do with the recent news that Norway declared Apple’s DRM - specifically the way iTunes is locked into iPod - violates their consumer rights laws.
If Norway were to shutdown the iTunes Store down, Apple probably wouldn’t be too bothered, but the EU have been rumbling about the very same issue and if the EU were to make moves to shut the iTunes Store down, that would most definitely hurt, so Jobs’ call is a not-very-subtle way of deflecting the attention away from Apple.
If the big labels did drop DRM, I wonder if Apple would be as good Steve’s word and “drop DRM in a heartbeat”?
Edit: Robert Scoble sums it up much more succinctly than I did…
Technorati Tags: DRM, Fairplay, digital rights management, Apple, Steve Jobs, Norway, EU, consumer rights
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