GooSync does smart direct marketing

June 13, 2007

Back in November, I posted about GooSync, which is a nifty application for just about any Windows Mobile, Nokia or Palm device that syncs your Google Calendar to your handset.

I’d had a bit of a problem with email reminders, which I posted to the GooSync Google group. Within an hour or so, Stuart from GooSync had posted a reply to say that the feature I was asking about wasn’t available in the free subscription, but was available in the paid subscription.

About an hour after that, this appeared in my Inbox:

Dear Andrew Terry
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Special GooSync Offer
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For this month ONLY the GooSync team are giving you 24 months subscription for the price of 12, that’s a full 2 years worth of GooSyncing for an amazing £19.95. Don’t delay order TODAY, offer ends 30th June 2007.
If you think your FREE GooSync account is good check out the list of the great addtional features available in our paid subscription service:
 - Configurable Sync Window: You can select +- 365 days, allowing you to sync any events that fall within this sync window.
 - Multi Calendar Support: Allows you to select and sync events from any of your Google calendars.
 - Attendees: Allows you to know who’s coming to that meeting by syncing any confirmed attendees to your device.
 - Additional Sync Modes: Supports all SyncML sync modes.
To take advantage of this rare offer and get all these great features visit: http://www.goosync.com/Subscription.aspx
Do not hesitate to contact us if you require any further information or assistance.
Thank you,
Kindest Regards,
The GooSync Team.
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The timing is too perfect for this to be coincidence and I have to applaud GooSync for being so on the ball; what better time to  wave a special offer under someone’s nose than when they’ve just been told that the feature they want is available by subscription only? That is smart, targeted marketing.

Posted in smartphone, software