Anything GOOG can do…
September 24, 2007
Microsoft are eyeing a stake in Facebook; that’s the story, according to the Wall Street Journal. (Well, not so much the WSJ; more like”people familiar with the matter”)
Hot on the heels of the news that Google is about to expand on their efforts in the social networking services space, with the goal of out-Facebooking Facebook, the news that Microsoft is waving their cheque book around isn’t really news. This is Microsoft at their most predictable:
- identify a space they want to occupy
- identify a company who is already doing great stuff in that space
- try and buy them before someone else does
In this case, buying Facebook outright might not be an option. Yet.
That might change when/if Google do publish an API that would enable open and cross-platform access to the social graph. Microsoft may feel that they have little alternative but to dangle a big enough carrot in front of Mark Zuckerberg to ensure they don’t lose any more ground to the mighty “GOOG”.
Technorati Tags: Microsoft, Google, Facebook, social networking, social graph
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