Bungie: independent after finishing the fight

October 5, 2007

It seems last week’s speculation was true because Bungie have today confirmed that they will be breaking away from Microsoft to become an independent company.

Any group capable of producing a product that generates $300 million worth of sales in it’s first week is, surely, the thing you want to hold to the most?

Perhaps that’s the problem; maybe Microsoft was holding on a little too tightly:

… Bungie is like a shark.  We have to keep moving to survive.  We have to continually test ourselves, or we might as well be dolphins.  Or manatees,” said Jason Jones, Bungie founder and partner.

It’s easy to see what’s in it for Bungie - “unleashed” from Microsoft, they will be free to develop titles for Sony and Nintendo - but it’s harder to see what Microsoft might get out of this.

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Posted in Microsoft, business